How social media can help build a brand or career in the creative industries.
Ruby here, the Social Media Manager for At Large. I wanted to share with you a few reasons why social media can be the smartest way to build your creative brand, business or career.
If you’re like me, you will have been down the creative rabbit hole and wondered whether the route of going into the Arts is an overtly risky decision. You are not alone. Unfortunately in creative education we often aren’t taught the importance of marketing ourselves, or how to turn our practice into a successful business.
As frustrating as this is, it can also trickle down into the way artists and creatives view their talent. Hence, why those who are starting up or re-defining their brand can feel intimidated and unsupported - especially on social media. So, let me take you through a few elements of utilising social media to do the reverse and leave you feeling in control, supported, and self-sufficient.
The Three C’s
Community, Communication, and Collaboration.
Through regular engagement on your social media accounts, you can begin to build that meaningful community you have always wanted. There are over roughly one billion users per month on Instagram alone, including a whole network of individuals, brands, organisations, etc that you can connect with at the tip of your fingers. Pretty great opportunity, right? You will need to think strategically about who you connect with and why, and this will give you control of your own following.
Once you have taken the time to perfect your voice and message you will be able to vocalise your brand in any creative way you like. From captions, branded infographics, gifs, video clips, commenting on posts, etc - the creative possibilities are somewhat endless. People react favorably to personal-styled accounts and this will provide authentic support for who you are and what your passions involve.
From the first two, the third C, Collaboration, will come organically. You’ll be connected and invested with your followers to encourage collaborations between venues, events, artists, curators, designers, galleries, and so on, allowing you to be self-sufficient and pro-active.
It’s important as part of the arts community to stay supportive and active online. An element we have found boosts confidence for artists and shows to them that they are valued and that others are invested in their journey.
I hope this has helped as a pick-me-up if you were umming and ahhing about taking the social media plunge? If you’d like to learn more about the pros of being online consistently and constructively, please do not hesitate to contact us directly: firstname.lastname@example.org - we’d love to hear from you.
Social Media Manager and Creative